Optimising user acquisition: Paid ad to Trial class registration
Optimising user acquisition: Paid ad to Trial class registration
Optimising user acquisition: Paid ad to Trial class registration
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
UX RESEARCH
UX RESEARCH
UX RESEARCH
WEB/ MOBILE
WEB/MOBILE
WEB/ MOBILE
what is Skillovilla?
what is Skillovilla?
what is Skillovilla?
SkilloVilla is an online learning platform that turns skill-building into real job opportunities. Offering live classes, expert mentorship, and support with resumes and interview prep, SkilloVilla partners with 300+ companies and has a strong track record in helping students launch their careers across various industries.
SkilloVilla is an online learning platform that turns skill-building into real job opportunities. Offering live classes, expert mentorship, and support with resumes and interview prep, SkilloVilla partners with 300+ companies and has a strong track record in helping students launch their careers across various industries.
SkilloVilla is an online learning platform that turns skill-building into real job opportunities. Offering live classes, expert mentorship, and support with resumes and interview prep, SkilloVilla partners with 300+ companies and has a strong track record in helping students launch their careers across various industries.
my role
my role
my role
Optimised user acquisition by designing a mobile-first landing page flow for seamless registration from paid ads to trial classes.
Optimised user acquisition by designing a mobile-first landing page flow for seamless registration from paid ads to trial classes.
Optimised user acquisition by designing a mobile-first landing page flow for seamless registration from paid ads to trial classes.
Improved lead quality and user engagement by designing responsive, clear, and value-driven interfaces aligned with business objectives.
Improved lead quality and user engagement by designing responsive, clear, and value-driven interfaces aligned with business objectives.
Improved lead quality and user engagement by designing responsive, clear, and value-driven interfaces aligned with business objectives.
my team
my team
my team
Worked with product managers, business team, stakeholders and engineers.
Worked with product managers, business team, stakeholders and engineers.
Worked with product managers, business team, stakeholders and engineers.
timeline
timeline
timeline
Nov, 2023 - Jan, 2024
Nov, 2023 - Jan, 2024
Nov, 2023 - Jan, 2024
problem
problem
spotting the pain points 🤔
spotting the pain points 🤔
At SkilloVilla, our mission is to bridge the gap between education and career success. To further this vision and improve our user acquisition strategy, we launched an optimized trial class landing page. This initiative aimed to enhance engagement, attract motivated learners, and drive higher-quality leads to fuel growth.
At SkilloVilla, our mission is to bridge the gap between education and career success. To further this vision and improve our user acquisition strategy, we launched an optimized trial class landing page. This initiative aimed to enhance engagement, attract motivated learners, and drive higher-quality leads to fuel growth.
This approach revealed two significant challenges that affect both users and the business.
This approach revealed two significant challenges that affect both users and the business.
limited value and clarity
limited value and clarity
The business team struggled with tracking referrals accurately. This led to errors in tracking rewards, delays, and inefficiencies in managing user referrals.
The business team struggled with tracking referrals accurately. This led to errors in tracking rewards, delays, and inefficiencies in managing user referrals.
high operational burden
high operational burden
Leads are sent to LSQ, requiring the sales team to spend 20% of their time convincing users to book the free masterclass and conducting follow-ups on the day to ensure participation.
Leads are sent to LSQ, requiring the sales team to spend 20% of their time convincing users to book the free masterclass and conducting follow-ups on the day to ensure participation.
Following this, we defined our core problem statement
Following this, we defined our core problem statement
"How can we simplify the trial class registration process to enhance user experience, reduce operational inefficiencies, and drive higher-quality leads through improved engagement and clarity?"
"How can we simplify the trial class registration process to enhance user experience, reduce operational inefficiencies, and drive higher-quality leads through improved engagement and clarity?"
objective
our goal 🎯
our goal 🎯
To achieve this, we focused on our two main objectives:
To achieve this, we focused on our two main objectives:
Reduce customer acquisition costs
Reduce customer acquisition costs
Streamline the registration process to minimize overheads and drive cost-effective user acquisition.
Streamline the registration process to minimize overheads and drive cost-effective user acquisition.
Attract high-quality leads
Attract high-quality leads
Design an engaging, value-driven experience to ensure only motivated users proceed to trial class registration.
Design an engaging, value-driven experience to ensure only motivated users proceed to trial class registration.
"By refining the user journey, this project aims to maximize conversions while delivering a seamless and impactful experience for users."
"By refining the user journey, this project aims to maximize conversions while delivering a seamless and impactful experience for users."
impact
impact
what i achieved?✨
what i achieved?✨
research
detective mode on! 🧐
detective mode on! 🧐
*For confidentiality reasons I have omitted the actual values for these metrics.
*For confidentiality reasons I have omitted the actual values for these metrics.
Quantitative analysis
Quantitative analysis
How efficiently is the trial class landing page improving lead quality and user conversion rates?
How efficiently is the trial class landing page improving lead quality and user conversion rates?
7
7
7
%
%
%
Drop offs from paid ads after clicks
Drop offs from paid ads after clicks
Drop offs from paid ads after clicks
10
10
%
%
%
Impression Vs
Clicks
Impression Vs Clicks
Impression Vs
Clicks
9
9
%
%
%
Candidates did'nt qualify for our course
Candidates did'nt qualify for our course
Candidates did'nt qualify for our course
Our data indicates that the majority of users engaging with our ads on Instagram and Facebook are on mobile devices.
Our data indicates that the majority of users engaging with our ads on Instagram and Facebook are on mobile devices.
Trend shows that pre track registration for Mobile contribution is 85% so we have planned to have mobile first approach and designed landing page with mobile optimised design.
Trend shows that pre track registration for Mobile contribution is 85% so we have planned to have mobile first approach and designed landing page with mobile optimised design.
user flow
user flow
designing the user path 🛣️
designing the user path 🛣️
I've designed a new flow that streamlines the user journey from paid ads to trial class registration, ensuring a seamless and engaging experience through a well-optimized landing page.
I've designed a new flow that streamlines the user journey from paid ads to trial class registration, ensuring a seamless and engaging experience through a well-optimized landing page.
wireframes
wireframes
bringing concepts to life 📝
bringing concepts to life 📝
Here's a quick look at the wireframes I created, showing the basic layout and structure that shaped the design.
Here's a quick look at the wireframes I created, showing the basic layout and structure that shaped the design.
final designs
final designs
showtime 🎬
showtime 🎬
Each element is designed to address user pain points, provide clarity, and drive excitement through a seamless and intuitive interface. Here's how the final design brings these goals to life.
Each element is designed to address user pain points, provide clarity, and drive excitement through a seamless and intuitive interface. Here's how the final design brings these goals to life.
Home Page : It is designed to serve as the primary entry point for users. It provides an overview of key offerings, highlights the value proposition, and guides users seamlessly. The layout ensures a user-friendly experience, prioritizing clarity and ease of navigation to encourage engagement and conversions.
Home Page : It is designed to serve as the primary entry point for users. It provides an overview of key offerings, highlights the value proposition, and guides users seamlessly. The layout ensures a user-friendly experience, prioritizing clarity and ease of navigation to encourage engagement and conversions.
Confirmation Page : It assures users of their successful trial class registration. It outlines the next steps, such as accessing course materials to help users prepare for the upcoming class, ensuring they stay engaged and motivated to participate.
Confirmation Page : It assures users of their successful trial class registration. It outlines the next steps, such as accessing course materials to help users prepare for the upcoming class, ensuring they stay engaged and motivated to participate.
